Joseph Nwaeze
I believe the best products don't just solve problems, they shape behaviors. Over the last few years, I've been working at the intersection of human behavior and product design.
As the founding product designer at Benjamin, I helped shape the product from a pre-seed idea to a platform serving over a million monthly users, partnering closely with founders, PMs, and engineers from the earliest stages.
I’m fascinated by why people do what they do, designing growth loops, onboarding flows, and incentive systems that make progress feel effortless. Lately I've been building and shipping products with the help of AI, taking them from idea to the App Store.